Acceptable Use Policy

1. Purpose

This Acceptable Use Policy ("AUP") establishes the standards of conduct for clients ("you" or "Client") who engage Novalyra LLC, doing business as Novalyra Group ("Novalyra," "we," "us," or "our"), for digital marketing and brand strategy consulting services. This policy applies to all services provided by Novalyra, all deliverables created by Novalyra on your behalf, and all marketing activities managed, recommended, or executed by Novalyra in connection with your engagement.

This AUP exists to protect the integrity of your brand, comply with advertising platform policies and applicable laws, maintain Novalyra's professional standing, and ensure that our services are used for lawful and ethical marketing purposes. By engaging Novalyra, you agree to comply with this policy in full.

2. Prohibited Activities

You may not use Novalyra's services, deliverables, or platforms managed on your behalf for any of the following prohibited activities:

• Illegal Content: Publishing, advertising, or promoting any product, service, or content that is illegal under local, state, federal, or international law, including counterfeit goods, unlicensed pharmaceuticals, illegal weapons, or controlled substances.
• Misleading Advertising: Creating or distributing advertisements, content, or marketing materials that are false, deceptive, or misleading about your products, services, pricing, testimonials, results, or any material fact.
• Spam: Sending unsolicited commercial emails (spam), using purchased or rented email lists without verified consent, or engaging in any email marketing practice that violates the CAN-SPAM Act, CASL, or other applicable anti-spam laws.
• Trademark Infringement: Bidding on competitor trademarks in paid search (except where legally permitted), using another brand's name, logo, or trade dress in a manner that is likely to cause consumer confusion, or otherwise infringing intellectual property rights.
• Harassment or Targeting: Using marketing channels to harass, intimidate, stalk, or target specific individuals, or to engage in discriminatory advertising based on protected characteristics.
• Malware and Fraud: Distributing malware, phishing content, or fraudulent materials through any marketing channel we manage on your behalf.
• Unauthorized Data Collection: Using marketing tactics that collect personal data from consumers without proper notice, consent, or in violation of applicable privacy laws.

3. Advertising Compliance

All marketing activities conducted through our services must comply with applicable advertising laws and platform policies. You specifically agree to:

• FTC Guidelines: Comply with the Federal Trade Commission's guidelines on endorsements, testimonials, native advertising, and disclosure of material connections. All sponsored content, influencer partnerships, and paid endorsements must be clearly disclosed.
• Platform Advertising Policies: Adhere to the advertising policies of all platforms used in your campaigns, including Google Ads policies, Meta Advertising Standards, LinkedIn Marketing Policies, and any other relevant platforms. Violations of platform policies that result in account suspension or ad disapprovals are the Client's responsibility when caused by Client-supplied content or instructions.
• Truth in Advertising: All claims made in advertisements and marketing content must be truthful, substantiated, and not likely to mislead consumers. You are responsible for providing substantiation for any performance, results, or factual claims included in marketing materials.
• Industry-Specific Regulations: If your business operates in a regulated industry (e.g., healthcare, finance, legal services, real estate, alcohol), you are responsible for ensuring all marketing activities comply with applicable industry regulations, and you must inform Novalyra of all relevant compliance requirements before work commences.

4. Content Standards

All content created by Novalyra on your behalf, or provided by you for use in campaigns, must meet the following standards:

• No Hate Speech: Content must not promote, glorify, or incite hatred, discrimination, or violence against any individual or group based on race, ethnicity, national origin, religion, gender, gender identity, sexual orientation, disability, age, or other protected characteristics.
• No Adult or Explicit Content: Marketing content must not include sexually explicit material, graphic violence, or content inappropriate for general audiences, unless the engagement specifically involves a lawfully operating adult content business and all applicable disclosures and platform policies are followed.
• No Deceptive Practices: Content must not use tactics designed to deceive consumers, including hidden terms, misleading pricing, artificial urgency, fake scarcity, or deceptive "before and after" comparisons.
• Accuracy Requirements: All factual claims, statistics, case studies, testimonials, and results referenced in marketing materials must be accurate and verifiable. You are responsible for providing documentation supporting any specific claims included at your direction.

5. Social Media Guidelines

When Novalyra manages social media accounts or executes social media campaigns on your behalf, the following guidelines apply:

• Platform Terms of Service: All activity on social media platforms must comply with the respective platform's terms of service, community guidelines, and advertising policies. This includes Meta, Instagram, LinkedIn, X (formerly Twitter), TikTok, Pinterest, YouTube, and any other platforms included in your engagement.
• Authentic Engagement: You may not engage in inauthentic behavior, including buying followers, likes, comments, shares, or other engagement metrics. All audience growth must be achieved through legitimate, organic, or properly disclosed paid methods.
• No Fake Reviews: You may not solicit, incentivize, manufacture, or post fake reviews or testimonials on any platform, including Google, Yelp, Facebook, Trustpilot, or your own website. Review generation campaigns must comply with each platform's review policies and FTC disclosure requirements.
• Competitor Conduct: Social media activities must not make false or misleading statements about competitors. Comparative advertising must be factual, substantiated, and not disparaging in a manner that could constitute defamation.

6. Intellectual Property

You are responsible for ensuring that all materials, assets, and content you provide to Novalyra or request Novalyra to incorporate into marketing deliverables respect applicable intellectual property rights.

• Copyright: You must have the right to use any images, photographs, videos, music, written content, software, or other copyrighted materials incorporated into your marketing campaigns. This includes proper licensing for all stock assets, original works, and third-party content.
• Image and Music Licensing: Images used in marketing materials must be licensed for commercial use. Music used in video content must be properly licensed for the intended distribution channel. We recommend using properly licensed stock libraries (e.g., Shutterstock, Getty Images, Musicbed) or original compositions.
• Attribution: Where attribution is required by a content license (e.g., Creative Commons licenses), you must ensure that attribution is included in the published material.
• Trademarks: Do not use third-party trademarks, trade names, or brand assets without authorization. This includes using competitor logos or brand imagery in comparative advertising without legal clearance.

You agree to indemnify Novalyra for any claims arising from intellectual property infringement caused by materials or instructions you provided.

7. Data Usage

If your marketing activities involve the collection, use, or processing of personal data from your customers or website visitors, you are responsible for ensuring full compliance with applicable data protection laws. Your obligations include:

• GDPR Compliance: If you market to individuals in the European Economic Area, you must comply with the General Data Protection Regulation, including obtaining valid consent for data collection, providing clear privacy notices, and honoring data subject rights.
• CCPA Compliance: If you collect data from California residents, you must comply with the California Consumer Privacy Act, including providing a compliant privacy policy, honoring opt-out requests, and not selling personal data without proper disclosure.
• Email Marketing Consent: Email marketing campaigns managed by Novalyra will only be sent to contacts who have provided verifiable consent in accordance with the CAN-SPAM Act and, where applicable, CASL. You must maintain records of consent for all email subscribers and provide this documentation upon request.
• Retargeting and Tracking: Website remarketing pixels, conversion tracking tags, and cookies installed on your website must be disclosed in a compliant privacy policy and, where required, a cookie consent mechanism.

8. Account Security

You are responsible for maintaining the security of all accounts and access credentials related to your marketing platforms, including advertising accounts, social media profiles, analytics tools, and any other platforms to which Novalyra has been granted access.

• Do not share login credentials with unauthorized individuals.
• Enable multi-factor authentication (MFA) on all critical marketing and advertising accounts where available.
• Notify Novalyra immediately at support@novalyragroup.com if you suspect any unauthorized access to accounts managed by or shared with Novalyra.
• Revoke Novalyra's access to all accounts promptly following termination of the engagement.

9. Monitoring and Enforcement

Novalyra reserves the right to review and audit all marketing campaigns, content, and advertising activity conducted through our services to ensure compliance with this policy, applicable laws, and advertising platform policies.

• Campaign Review: We may review ad copy, targeting parameters, landing pages, and other campaign elements at any time for compliance purposes.
• Right to Pause: Novalyra reserves the right to pause or suspend any campaign, ad, post, or marketing activity that we reasonably believe violates this policy, applicable law, or platform policies. We will notify you promptly and work with you to resolve the issue.
• No Liability for Paused Campaigns: Novalyra is not liable for any loss of traffic, revenue, or business results arising from the pausing of non-compliant campaigns. Pausing for compliance purposes does not constitute a breach of our service agreement.

10. Consequences of Violation

Violations of this Acceptable Use Policy may result in the following consequences, depending on the severity and nature of the violation:

• Warning: For minor or first-time violations, Novalyra will issue a written warning and request corrective action within a specified timeframe.
• Campaign Suspension: Non-compliant campaigns or content may be suspended immediately pending review and correction.
• Engagement Termination: Repeated violations, serious violations, or violations that pose legal risk to Novalyra may result in immediate termination of the service engagement in accordance with our Terms of Service.
• Legal Action: Violations that cause harm to Novalyra, third parties, or consumers may result in legal action, including seeking damages, injunctive relief, and recovery of attorneys' fees.

Termination of services for AUP violations does not entitle the Client to a refund of fees paid for services already rendered.

11. Reporting Violations

If you become aware of any marketing activity, content, or use of Novalyra's services that you believe violates this policy or applicable laws, please report it to us promptly:

We take all reports seriously and will investigate promptly. Novalyra will maintain the confidentiality of reports to the extent reasonably practicable.

12. Changes to This Policy

Novalyra reserves the right to update this Acceptable Use Policy at any time to reflect changes in applicable laws, advertising platform policies, or our business practices. We will update the "Last Updated" date at the top of this page when changes are made. For active clients, material changes will be communicated via email at least 14 days before they take effect. Continued engagement with Novalyra after the effective date of any modification constitutes your acceptance of the updated policy.

13. Contact Information

For questions about this Acceptable Use Policy or to report a concern, please contact us: